Personal Branding

Branding is a term that shows the quality of a product or service and makes it stick with people because they want to experience it more. Household names are brands that have been established in our minds and once they are mentioned we identify with them. Names like Nelson Mandela, Martin Luther King, and Mother Theresa are all examples of good brands that stick. 

Personal branding is about you. How you package yourself and how people perceive and experience you is base on the brand you present to them. To be a good brand, three things must stand out in you. One, what are people saying about you? Two, what is God saying about you? Three, what are you saying to yourself? 

What people say about you will help you have a feel of how you have been presenting yourself to them. Think of yourself as a product that gives satisfaction to people. If they don’t enjoy the brand they will not like it. What God says about you will validate your brand and most likely confirm what people say about you. And personal appraisal of yourself will go a long way in presenting you as a good or bad brand because you cannot be black and call yourself white.

Isaiah gives a good example of personal branding in chapter 52:7 below:

How beautiful on the mountains are the feet of the messenger bringing good news, Breaking the news that all's well, proclaiming good times, announcing salvation, telling Zion, "Your God reigns!" (THE MESSAGE).

Are you a brand that is beautiful in charisma and always bringing good news? As a good personal brand do you think you can say it is well to people’s situations? Can you announce to people that good times are ahead and so they should keep hoping? Can you liberate or salvage people out of the mess they got themselves into? And can people see that your God reigns over the affairs you engage in?

I want you to know again that what you say or think about yourself is the key that unlock the brand you present to people. So, do a real assessment of all the mechanisms that feed your spirit, soul and body and get real presenting the right stuff to people. Don’t seek for feed backs that are hypocritical in nature but the ones that are true and honest.